And online promotion is different than link building as it can involve many other aspect or web marketing such as banners and affiliate marketing for example.

you see confusing eh?

But names do convey meaning, Search Engine Optimization, What’s that? “We optimize web sites to improve your results from search engines. Pay per Click search advertising, What’s that? “When someone clicks on a search engine the advertiser pays a certain amount per click”.

I’m not advocating for our phrase, just that knowledgeable seo’s call it something else, online promotion for example, and focus on good practices.

“Links should only exist where they create a benefit for the user.” – I Agree and I do not want to debate about your “link building” service.

My all point is “the use of new vocabulary for an already existing service is not helping the profession because confusing the prospects open doors to abuse” and yes indirectly accuse you to use the “white hat / I educate people strategy” just to promote yourself.

And Want I want to tell is: “Show people what is good practice in link building, show them your work, teach them how to do it without personal promotion in mind! And you’ll see you won’t need to invent new words to acquire new clients”

I call it “Promotion”. Links should only exist where they create a benefit for the user. Otherwise they are just cyberclutter.

Yes, Promotion or Online Promotion conveys a broader meaning.

Good points. Phrases involving “website promotion” and “online promotion” seem to be quite popular, although with “online promotion” you share the spotlight with the coupon and incentive market. There are still a significant chunk of searches for “link building services” and the like and those are the people who would really have to change their ways. Maybe you can reach them with a white paper and Adwords campaign around the theme “why we don’t call in link building.”

If you make more unfounded accusations and can’t have a civil dialog you’ll be blocked from this forum

I don’t think i am missing any point here. The use of “link building” is way more common than you think and introducing another term is going to confuse even more the “non members” of the SEO community.

Most of the people already have difficulties with our profession as there is a lot of unscrupulous people and because many agencies do not try to simplify their language in order to be understood properly. If we all start to rename our tasks it is going to confuse prospects even more and in the end everybody is going to lose just because our job is based on TRUST.

In my opinion, you are just trying to spread the usage of this word for pure promotional reasons (nice 1st positions by the way), not to educate people on what is good practice in “Link building”

By calling it something else, whether Referral Site Development of Online Promotion or something like that it conveys a broader meaning

And yes “BEST SEO CLIENT ARE NOT THE ONE WHO DON’T KNOW WHAT SEO IS. BEST SEO CLIENT ARE THE ONE WHO DON’T HAVE THE TIME TO DO IT THEMSELVES!” but we and I think most SEO’s have clients that don’t know much about SEO or have clients with at least some key people who don’t

Don’t get me wrong… the intention is good! And somewhere it is true that seeing some guys just submitting links all over the place just to increase numbers just pisses me off… worse it’s hurting the profession.

Now calling “Referral Site Development (RSD) & Online Promotion” if you want! what does it change?? I tell you what changes, the perception non SEO savvy people have from you and your services… because you put some “technical words” to impress the crowd. “Link building” is just a word and it is as good as another one to describe this activity of SEO.

The solution is not to change the word that describe the activity … the solution is to educate the clients so they know that crappy links aren’t going to help their websites and they don’t go for this type of services.

What you do is not EDUCATION, what you do in this article is just telling people that your way is better because it is more complicated to describe. It is ADVERTISING.

“BEST SEO CLIENT ARE NOT THE ONE WHO DON’T KNOW WHAT SEO IS. BEST SEO CLIENT ARE THE ONE WHO DON’T HAVE THE TIME TO DO IT THEMSELVES!”