Omnichannel Marketing

What Is Omnichannel Marketing?

Omnichannel marketing allows customers to access content across different channels. Omnichannel focuses on providing customers with an integrated, consistent, and seamless experience through a variety of mediums such as online search, online display, mobile, print, signage, radio, and television. Omnichannel encompasses all the different methods marketers use to communicate with potential customers before, through, and after the purchase process. The goal is to create satisfactory and engaging customer experiences. Successful Omnichannel marketing usually leads to repeated customers and sales. 

 

Why Is Omnichannel Marketing The Future Of Advertising?

The world has changed dramatically in recent years, becoming digitally driven in terms of how we shop, interact, and research products and services. To remain competitive, businesses must embrace new forms of marketing in order to meet their goals. The portable storage industry has grown over the last few years but some of the ways that ads and messaging come across have not. 

 

For example, there is a heavy reliance on Google AdWords, with most companies having yet to hear of NLP (Natural Language Processing) advertising which is more tailored to the types of platforms the consumer may visit or subscribe to. Or SMS Marketing which relies on the ability to text a potential customer to communicate conveniently via text, who hasn’t reached back out or forgot to follow up. 

 

Using Omnichannel To Reach Customers In Portable Container Storage

 

Portable container storage solutions are becoming increasingly popular among businesses as they provide accessible and secure storage solutions and even customized container options.

Omnichannel advertising provides an innovative way for businesses to connect with customers who may not have been reached through traditional methods such as print media or TV commercials. Omnichannel advertising allows companies to target their audiences more accurately, while also providing them with the opportunity to deliver a more personalized message.

Examples Of Omnichannel Advertising and Marketing

Paid Search Marketing  (PPC): PPC is an ideal addition to omnichannel marketing because it allows businesses to target specific demographics and tailor campaigns to the exact needs of the customer. Done correctly, PPC is cost-effective and offers detailed tracking of results so that businesses can determine the effectiveness of their campaigns.

 

SMS Marketing: This form of marketing allows brands to create tailored messages and send them directly to customers’ phones. As it is a direct form of communication, brands can be sure that their message will reach the right audience quickly and efficiently.

 

SMS can be integrated into a website allowing the consumer to text message the business directly and opt-in to receive a call-back, a form, or a link.

 

Email Marketing: Email marketing is an essential part of any omnichannel strategy. Email marketing allows for a more personalized approach to a larger target audience,  allows for easy tracking of data with immersive insight into the consumer journey, and is an affordable option with a great return on investment.

 

You’re probably already using landing pages so, Incorporating email marketing is not a stretch. 

 

Social Media Ads – Social Media makes it possible for brands to create and distribute ads through various platforms such as Facebook, Instagram, Twitter, Pinterest, TikTok, and more. These ads can be targeted at a specific audience, allowing brands to reach their desired customers easily and efficiently.

 

Retargeting – Retargeting is a form of advertising that allows brands to target customers who have visited their website but haven’t completed an action. This type of ad uses different techniques such as cookies and tracking pixels to follow customers around the web, allowing brands to deliver personalized ads to customers who are more likely to convert.

 

Native Ads- Native Ads are another growing form of digital advertising.  They are non-intrusive, contextually relevant ads that appear in the natural flow of content on websites. This allows brands to reach their desired audience without disrupting the user experience.

 

QR Codes: QR codes have quickly become an invaluable part of omnichannel strategies for businesses. Here are just a few of the advantages of incorporating QR codes into both your online and physical presence. QR codes are easy to set up and can be added to your website and even onto your physical containers. 

 

Imagine someone needing a container and being able to see one of the QR codes on your container (in any territory you cover where a container is visible) and instantly be able to pull up your site and container options. 

In Conclusion

 

By utilizing omnichannel marketing and advertising, businesses can create a comprehensive approach to engaging with their audience in multiple ways. By leveraging the right channels, they can create a seamless customer experience that encourages more engagement and conversions. Ultimately, omnichannel marketing is an incredibly effective way to reach customers and make sure that their message is seen by the right people, in the right places, at the right time.

 

Casey Marte, Sr. Manager of Operation & Marketing

eVisionSEM

https://www.evisionsem.com/seo/

[email protected]