eVision Online Marketing Blog

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Is search volume down? Is it the beginning of the end?


Kevin Ryan at Search Engine Watch has posted an article, “The Beginning of the End? Or the End of the Beginning?” In it he examines the recent press and data showing declining Click Through Rates (CTR) at Google. He interprets the data and attempts to answer the question, “Are people clicking less? Or is the data being misinterpreted”?

The answer may be Yes to both questions.