eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Run Your Brand Phrases In A PPC Campaign? Part 2: How to Test the Results

Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results anyway? In part one we showed you why it usually works. In this post, Part-2, we’ll show you how to test the results to see if it’s paying off for you.