eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Using Adwords Auto-tagging? Searchers may see “Page Not Found” errors instead of your landing pages!

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.

Is search volume down? Is it the beginning of the end?

Kevin Ryan at Search Engine Watch has posted an article, “The Beginning of the End? Or the End of the Beginning?” In it he examines the recent press and data showing declining Click Through Rates (CTR) at Google. He interprets the data and attempts to answer the question, “Are people clicking less? Or is the data being misinterpreted”?

The answer may be Yes to both questions.

Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR)

Often, after we take over a Pay Per Click (PPC) search engine advertising campaign for a client (such as a Google AdWords campaign) we get a panic call from the client that goes something like this, “You’ve lowered my Impressions!” or “My Click-through rate has gone down, What are you doing!” or “The number of Clicks to the site is down!”

Our goal when managing a PPC campaign is to bring targeted traffic to the site that is engaged enough to convert in some manner, whether this is filling out an inquiry from, purchasing something, picking up the phone and calling, downloading an important white paper, visiting a brick & mortar facility, or at the very least spending a reasonable amount of time on the site.

In this post I’ll show you some actual examples from client campaigns where we’ve lowered one of the metrics such as Impressions, number of Clicks, and even the Click–Through Rate (CTR) while we increased the number of conversions or a lowered the cost per conversion or both.