Most of the best retail ecommerce sites achieve conversion rates within the industry average of about 1.5 to 3%.

You can increase ecommerce conversions 2-4x by ensuring your company’s personality shines through on your web site, showing your visitors what makes you different and why they should buy from you, while helping them decide what to buy.

At the same time you’ll likely see improvements in organic search results because of the unique content you’ll add to your web site.