Tag: ecommerce
Content Ideas For An Ecommerce Site
Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:
How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews
Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.
It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.
How to Optimize Your Online Ecommerce Store, with Rob Snell
Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers
Merchandising with Pictures and Videos
In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.
6 Steps to Successful Ecommerce Site Search Implementation; Features Short List
Six important steps to successfully implementing ecommerce site search as well as a few features to consider adding to your site search short list.
Using Adwords Auto-tagging? Searchers may see “Page Not Found” errors instead of your landing pages!
You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!
In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.
What You Can Learn About Social Media from Woot.com, a retail ecommerce site
An article about an ecommerce site that has done some creative things to make their site unique, helpful and fun and at the same time created a large social presence with lots of fans
$1Mil to $1Bil in 10 years: Zappos. What You can learn from them (especially Internet retailers)
Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.
You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.
Ask for customer reviews. Good reviews = more business (And will likely help your local search rankings)
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
All About Ecommerce Shopping Carts, Merchant Credit Card Accounts, Sales Tax Collection
Helpful articles posted on Web Marketing Today about ecommerce sites – Shopping cart basics, merchant credit card accounts, and sales tax collection in the US.