eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Content Ideas For An Ecommerce Site

Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:

How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews

Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.

It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.

How to Optimize Your Online Ecommerce Store, with Rob Snell

Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers

Merchandising with Pictures and Videos

In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.

Using Adwords Auto-tagging? Searchers may see “Page Not Found” errors instead of your landing pages!

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.