I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.
Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
You can download the slides. Includes Best Practices for Animations.
Our client had a Flash animation cycling through 4 messages on the home page. We “Froze” the animation on the most important message. This resulted in a significant increase in sales at a lower cost per sale.