In March Google announced they were working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” It may be rolling out now. What’s being penalized? What should you do?
Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.
We’ve been saying for years that cluttering up your landing pages with ads, especially at the top of the page hurts the user experience which reduces conversion rates.
Now it can hurt your organic rankings too.
The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
I’m rolling out a step by step guide to optimizing web pages for organic keywords on Search Engine Land. The first two articles are up and you can read about them here.
You should be checking and improving your web site’s load speeds if needed, especially the important landing pages such as the pages where people enter a site from search results. This article explains why web site/page load speed is important and overviews some helpful tools from Google to check and improve load speeds.
In an article by Rob Young on Search Engine Watch he dissects a new study that examines the value of each of the top 10 organic positions on Google.
There have been some significant changes with Google Places listings (Google Maps) the past couple of weeks that you should be aware of if local search results are important to you including: Google No Longer Shows Some Descriptive Info Owners Input in Listings, Review Snippets From Other Web Sources Have Been Removed, Citation Sites No Longer Displayed.
After years of declining use Google pulled the plug on the Google Directory. The Google Directory was based on the Open Directory Project (OPD), a volunteer, human edited directory of the web that has been used as the underlying database for numerous web directories for years. Unfortunately OPD has struggled in recent years to keep up with the increased number of updates and submissions.
The results of survey of SEO’s regarding the sources of web site visitors to their local clients’ web sites. Google Places tops the list