Tag: Google
Google “Over-Optimization” Penalty Rolling Out Now?
In March Google announced they were working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” It may be rolling out now. What’s being penalized? What should you do?
SEO: What it takes to do well organically today and in the future
Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.
Too Many Ads at the Top of The Page Will Hurt Your Google Rankings
We’ve been saying for years that cluttering up your landing pages with ads, especially at the top of the page hurts the user experience which reduces conversion rates.
Now it can hurt your organic rankings too.
How a BBB (Better Business Bureau) Accreditation Can Help Organic Search Listings and Increase Business
The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
Optimizing Web Pages for Organic Keywords: Article Series On Search Engine Land
I’m rolling out a step by step guide to optimizing web pages for organic keywords on Search Engine Land. The first two articles are up and you can read about them here.
How Web Page Load Speed Affects Your Business & Helpful Google Tools
You should be checking and improving your web site’s load speeds if needed, especially the important landing pages such as the pages where people enter a site from search results. This article explains why web site/page load speed is important and overviews some helpful tools from Google to check and improve load speeds.
Top 3 Google Rankings Get 35% to 58% of Clicks
In an article by Rob Young on Search Engine Watch he dissects a new study that examines the value of each of the top 10 organic positions on Google.
Will Recent Changes In Google Places Listings (Google Maps) Affect Your Local Marketing Results?
There have been some significant changes with Google Places listings (Google Maps) the past couple of weeks that you should be aware of if local search results are important to you including: Google No Longer Shows Some Descriptive Info Owners Input in Listings, Review Snippets From Other Web Sources Have Been Removed, Citation Sites No Longer Displayed.
No More Google Directory
After years of declining use Google pulled the plug on the Google Directory. The Google Directory was based on the Open Directory Project (OPD), a volunteer, human edited directory of the web that has been used as the underlying database for numerous web directories for years. Unfortunately OPD has struggled in recent years to keep up with the increased number of updates and submissions.
Where do local business websites get their traffic?
The results of survey of SEO’s regarding the sources of web site visitors to their local clients’ web sites. Google Places tops the list