eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Google “Over-Optimization” Penalty Rolling Out Now?


In March Google announced they were working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” It may be rolling out now. What’s being penalized? What should you do?

How Web Page Load Speed Affects Your Business & Helpful Google Tools


You should be checking and improving your web site’s load speeds if needed, especially the important landing pages such as the pages where people enter a site from search results. This article explains why web site/page load speed is important and overviews some helpful tools from Google to check and improve load speeds.

No More Google Directory


After years of declining use Google pulled the plug on the Google Directory. The Google Directory was based on the Open Directory Project (OPD), a volunteer, human edited directory of the web that has been used as the underlying database for numerous web directories for years. Unfortunately OPD has struggled in recent years to keep up with the increased number of updates and submissions.

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