In this article you will learn what makes a great primary navaigtion bar. Our user testing shows that ignoring nav bar guidelines will cost you sales and customers. You cannot create a good user experience without a good nav bar.
The nav bar plays an essential role in creating good first impressions and setting site expectations. New visitors will scan the primary nav bar when they first arrive on your site home page. When nav bar link labels are confusing, or important visual cues are missing, visitors are less likely to engage. If visitors have only come for a quick comparative look, confusion equals exits.