eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Content Ideas For An Ecommerce Site

Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:

How Web Page Load Speed Affects Your Business & Helpful Google Tools

You should be checking and improving your web site’s load speeds if needed, especially the important landing pages such as the pages where people enter a site from search results. This article explains why web site/page load speed is important and overviews some helpful tools from Google to check and improve load speeds.

How To Increase Conversions For Organic Keywords

Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.

You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.

How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews

Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.

It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.

Merchandising with Pictures and Videos

In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.

Using Adwords Auto-tagging? Searchers may see “Page Not Found” errors instead of your landing pages!

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.

The most crucial ingredients for search marketing success? Fast implementation and Perseverance!

Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.

Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).

The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.

In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site

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