I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.
Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
You can download the slides. Includes Best Practices for Animations.
In this 2 part Video (with companion text article) we show why it’s so important to have an effective custom “Page not found” error page (A 404 error page) to improve results from search engines. We cover and demonstrate some important Best Practices for 404 error pages.
What are custom “Page not found” (404) error pages and why are they so important in search marketing?
The most important elements to include on 404 error pages.
Why you need to use Absolute Links on 404 error pages.
Why it’s important to set these error pages up so they send a 404 error code to browsers (and search engines) rather than a redirect code (as some web site owners/managers have done).
Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results anyway? In part one we showed you why it usually works. In this post, Part-2, we’ll show you how to test the results to see if it’s paying off for you.
Our client had a Flash animation cycling through 4 messages on the home page. We “Froze” the animation on the most important message. This resulted in a significant increase in sales at a lower cost per sale.
A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.
Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.
Working with large and small companies in the U.S. and abroad over the past decade, I’ve seen a lot of what it takes to be successful in online marketing. I’ve also seen the pitfalls. Here are some of the “initial” keys to online marketing success.
We can improve the conversion rates of your email marketing campaigns by employing many of the techniques from the Conversion Point Architecture process, increasing the percentage of readers who make a purchase, signup, submit an inquiry, donate, or whatever the goal of the email campaign may be. (see below for more informations on Conversion Point Architecture)
Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.
In an Internet world surrounded by phishing scams, identity theft, and viruses, everyone is concerned about the risks associated with placing an order or signing up for a newsletter or product information. If you fail to deal with anxiety on your site, you’ll leave money on the table. In this post Todd’s covers the basics of how to reduce anxiety on a web site