eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Want to improve conversions rates? Stop cycling important messages in Flash! Updated

08
Nov
2009

I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.

Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.

You can download the slides. Includes Best Practices for Animations.

Video: 404 error pages: An effective custom “Page not found” error page improves search engine results; Tips & Best practices

15
Jul
2009

In this 2 part Video (with companion text article) we show why it’s so important to have an effective custom “Page not found” error page (A 404 error page) to improve results from search engines. We cover and demonstrate some important Best Practices for 404 error pages.

You’ll Learn:

What are custom “Page not found” (404) error pages and why are they so important in search marketing?

The most important elements to include on 404 error pages.

Why you need to use Absolute Links on 404 error pages.

Why it’s important to set these error pages up so they send a 404 error code to browsers (and search engines) rather than a redirect code (as some web site owners/managers have done).

Run Your Brand Phrases In A PPC Campaign? Part 2: How to Test the Results

15
Apr
2009

Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results anyway? In part one we showed you why it usually works. In this post, Part-2, we’ll show you how to test the results to see if it’s paying off for you.

Why I Chose Travelocity: Usability & Stickiness Lessons Learned

14
Oct
2008

A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.

4 Initial Keys to Internet Marketing Success

01
Oct
2008

Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.

Working with large and small companies in the U.S. and abroad over the past decade, I’ve seen a lot of what it takes to be successful in online marketing. I’ve also seen the pitfalls. Here are some of the “initial” keys to online marketing success.

Increase Leads & Sales from Your Email Campaigns by 200% or More

29
Sep
2008

We can improve the conversion rates of your email marketing campaigns by employing many of the techniques from the Conversion Point Architecture process, increasing the percentage of readers who make a purchase, signup, submit an inquiry, donate, or whatever the goal of the email campaign may be. (see below for more informations on Conversion Point Architecture)

Please welcome Dr. Deborah J. Mayhew, eVision Usability and Design Consultant

16
Aug
2008

Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.

Reduce Customer Anxiety to Increase Sales Conversions

16
Jul
2008

In an Internet world surrounded by phishing scams, identity theft, and viruses, everyone is concerned about the risks associated with placing an order or signing up for a newsletter or product information. If you fail to deal with anxiety on your site, you’ll leave money on the table. In this post Todd’s covers the basics of how to reduce anxiety on a web site

Distracting Cycling Images and Messages Can Hurt Profits: Learn how to improve conversion rates with a simple and effective solution

24
Jun
2008

An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript — generally causing havoc among people trying to understand an often complex webpage. This article describes the problems caused by changing messages and scrolling offers and shows you how to improve conversion rates by giving control to the visitor.

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