Tag: improving conversion rates
Too Many Ads at the Top of The Page Will Hurt Your Google Rankings
We’ve been saying for years that cluttering up your landing pages with ads, especially at the top of the page hurts the user experience which reduces conversion rates.
Now it can hurt your organic rankings too.
Speaking at Pubcon Next Week on How To Increase Conversions For Organic Keywords
Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from next week in Las Vegas.
I’ll be presenting “Improving Conversions Rates for Keyword Phrases”.
How Web Page Load Speed Affects Your Business & Helpful Google Tools
You should be checking and improving your web site’s load speeds if needed, especially the important landing pages such as the pages where people enter a site from search results. This article explains why web site/page load speed is important and overviews some helpful tools from Google to check and improve load speeds.
How To Increase Organic Keyword Conversions. Part 2
In this Part 2 article on Search Engine Land I’ll outline some relatively simple ways to improve conversions once people enter your web site from any traffic source including organic search traffic
How To Increase Conversions For Organic Keywords
Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews
Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.
It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.
How to Optimize Your Online Ecommerce Store, with Rob Snell
Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers
What You Can Learn About Social Media from Woot.com, a retail ecommerce site
An article about an ecommerce site that has done some creative things to make their site unique, helpful and fun and at the same time created a large social presence with lots of fans
Increase ecommerce conversions 2-4x and improve search marketing results by helping shoppers decide what to buy
Most of the best retail ecommerce sites achieve conversion rates within the industry average of about 1.5 to 3%.
You can increase ecommerce conversions 2-4x by ensuring your company’s personality shines through on your web site, showing your visitors what makes you different and why they should buy from you, while helping them decide what to buy.
At the same time you’ll likely see improvements in organic search results because of the unique content you’ll add to your web site.
Google Maps SEO, How to get top rankings and improved search results in Google’s local search listings
In this article I’ll cover the important factors for getting the best results in Google Maps, Google’s Local Search (Not just rankings but overall results including enticing people to take action). Local Search has become much more important with the evolution of Blended or Universal Search results.