I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.
Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
You can download the slides. Includes Best Practices for Animations.
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
In this 2 part Video (with companion text article) we show why it’s so important to have an effective custom “Page not found” error page (A 404 error page) to improve results from search engines. We cover and demonstrate some important Best Practices for 404 error pages.
What are custom “Page not found” (404) error pages and why are they so important in search marketing?
The most important elements to include on 404 error pages.
Why you need to use Absolute Links on 404 error pages.
Why it’s important to set these error pages up so they send a 404 error code to browsers (and search engines) rather than a redirect code (as some web site owners/managers have done).
Many web site owners have heard the term “analytics” and mistakenly believe that the site stats they have seen running on their website is analytics. They are unaware of how strong a tool site analytics is for online marketing and improving conversion rates.
In this article I’ll demonstrate the difference between site analytics and site reports and point out how analytics can help not only measure marketing results but help site owners increase business from their web sites.
Many web site owners believe that search engine advertising success (such as Adwords PPC) comes quickly. This is understandable when much of the promotion about search engine advertising talks about how fast you can get a PPC campaign up and running.
However it takes time to build an effective search advertising campaign and you may need to improve your web site’s conversion rates before a PPC campaign will produce a positive ROI. This can take many months.
Comparing the conversion rates for brand vs. non brand keyword phrases on your web site can be a real eye opener. Improving the conversion rates for these phrases can lead to increased business. We’ll show you how to do the comparison using an example from a real client’s PPC campaign that was unknowingly losing money for 2 years on non-brand phrases!
I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.