eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

How to Use Google’s Webmaster Tools to Check Keyword Rankings, Impressions, Click-Throughs & Improve Organic Search Results


The expanded search query data provided in Google’s Webmaster Tools is an excellent tool to help improve organic search results. Not only can you view rankings for most of the organic keywords for which your website’s web pages appeared in recent search results, but more importantly, Google displays data such as Impressions (the number of times one of your web pages appeared in the search results for a keyword phrase), the number of Clicks and Click-Through Rates (CTR) for every keyword as well as data on the web pages/files returned in the search results.

We’ll show you how to use the data to determine important keyword phrases to focus on, improve Click-Through Rates by improving the search listings, and check the pages being retuned in search results for issues.