eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

SEO Articles, Useful or Useless? Best practices for Article Marketing, Part 1


Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?

We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.

Can we stop calling it Linking Building? It leads many to the wrong behavior


Calling this process Link Building and of course explaining that link building is a task performed to improve search engine rankings leads many web marketers to employ link building techniques solely to influence their rankings. Most of these techniques work, at best, only for a while before the search engines devalue their effect, resulting in wasted time. The primarily goals link building should building targeted traffic and awareness – so we’ve changed our name to Referral Site Development (RSD) & Online Promotion

Be sure you “Choose the Right SEO Project Goals”


See Eric Enge’s post on Search Engine Watch named “Choose the Right SEO Project Goals”

He explains that SEO is not about rankings or numbers of link added per month, or even about increasing traffic per se. Rather your SEO goals should support your business goals.

12 Steps to Building Incoming Links


Getting links from quality, trusted web sites is essential. In the WordTracker blog Ken McGaffin outlines 12 principles to follow to show quality web sites that you are worthy of their link.

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