Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:
In this article I outline the steps I take to optimize a web page to try to improve organic search results, both increase rankings and improve click-throughs from the search listings.
After years of declining use Google pulled the plug on the Google Directory. The Google Directory was based on the Open Directory Project (OPD), a volunteer, human edited directory of the web that has been used as the underlying database for numerous web directories for years. Unfortunately OPD has struggled in recent years to keep up with the increased number of updates and submissions.
In October Marketing Sherpa released the results of a survey of over 2,000 search marketers asking what are the most effective SEO tactics. Here are the top 5 SEO tactics that are achieving results as well as many tactics that are a waste of time and money.
Learn what linking building is and how it can help increase your business by bringing targeted visitors to your web site who may do business with you and help improve your organic search rankings.
Confirmation. Google has confirmed what we suggested might be forthcoming when we wrote about Google’s expected Caffeine update last year – Social Signals do affect search rankings.
Is Link building Important? Here is what the two major search engines, Google and Bing have to say about Link Building.
There’s lots of misinformation about XML site maps including their affect on search rankings going around. In this article we outline when to consider using a XML site map, including specialized site maps and extensions, as well as discuss their affect on search rankings.
In part 1 we showed why submitting articles to article submission sites is of little value unless they are high quality, useful articles. We suggested not just submitting articles to submission sites as you can get much more value by using them on your site too or by “selling” article ideas to industry online magazine and news sites etc. We began outlining our Best Practices for Article Marketing.
In this article we’ll show you how to build and use a media list and how to find quality article submission sites.
Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?
We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.