Calling this process Link Building and of course explaining that link building is a task performed to improve search engine rankings leads many web marketers to employ link building techniques solely to influence their rankings. Most of these techniques work, at best, only for a while before the search engines devalue their effect, resulting in wasted time. The primarily goals link building should building targeted traffic and awareness – so we’ve changed our name to Referral Site Development (RSD) & Online Promotion
Google will be rolling out an update soon, nicknamed Caffeine, that will have an impact on search positions as it rolls out and probably for years to come.
Here are some of the changes we can expect with this update
Lee Odden posted an article with 25 tips to improve your blogs rankings
Online optimized press releases are a promotion and SEO tool that is even more beneficial now because of Blended Search Results (There’s a link to an explanation of Blended Search Results).
In this post: 4 reasons to submit optimized online press releases, the short term and long term benefits, plus tips and resources for writing and distributing online press releases.
What we recommend regarding outbound links from a web site (offsite links) and the related area of reciprocal linking.