There have been some significant changes with Google Places listings (Google Maps) the past couple of weeks that you should be aware of if local search results are important to you including: Google No Longer Shows Some Descriptive Info Owners Input in Listings, Review Snippets From Other Web Sources Have Been Removed, Citation Sites No Longer Displayed.
Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
The results of survey of SEO’s regarding the sources of web site visitors to their local clients’ web sites. Google Places tops the list
Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.
It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.
In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.
Google’s new blended local search results may push your traditional organic listings much further down within the search results making it more important than ever to get a local result listed within the “blended” search results on google.com.
Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results
In this article I’ll cover the important factors for getting the best results in Google Maps, Google’s Local Search (Not just rankings but overall results including enticing people to take action). Local Search has become much more important with the evolution of Blended or Universal Search results.
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
In this Part-2 video (a little over 8 minutes) I’ll demonstrate how to find and claim your Google Maps listings, how to update those listings, as well as how to add new listings.