eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

How To Increase Conversions For Organic Keywords

Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.

You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.

How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews

Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.

It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.

How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings

Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.

In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.

49 Local Search Ranking Factors Rated by Importance

Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results

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