eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Why I Chose Travelocity: Usability & Stickiness Lessons Learned

A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.