Looks like the merger is on track. Last week Bing announced that they would begin powering organic search results on Yahoo! Search for the English language in the United States and Canada within days. It looks like the paid search merger is on schedule to be completed by October as there are reports around the world of some Bing PPC ads appearing on Yahoo.
You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!
In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.
Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.
Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).
The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.
In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site
A couple of useful lists of the best Internet marketing articles of 2009
Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.
We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets
It’s been a long time in the making, but Yahoo and MSN finally made an agreement. In this 10-year deal Microsoft’s Bing will become the search platform for Yahoo sites. Here’s a post on Search Engine Watch with an overview of the deal.
An article that summarizes the results of a recent Forbes study showing SEO was the most effective online marketing method for generating conversions for about half of all marketers.
I’ll be presenting “Search Engine Optimization and Marketing” at the Connecticut Business Expo in Hartford on Thursday June 4th.
Many web site owners believe that search engine advertising success (such as Adwords PPC) comes quickly. This is understandable when much of the promotion about search engine advertising talks about how fast you can get a PPC campaign up and running.
However it takes time to build an effective search advertising campaign and you may need to improve your web site’s conversion rates before a PPC campaign will produce a positive ROI. This can take many months.
Here’s an article in Search Engine Watch that gives an overview of what demographic targeting is currently available in Google Adwords, MSN Adcenter, and Yahoo Search Marketing as well as some demographic data from some social networking sites like Twitter and Facebook