Tag: search marketing
A Step By Step Guide To Effective Online Article Marketing
A step by step guide to online article marketing that effectively improves organic search results, helps build awareness and reputation, increases targeted traffic from other quality related web sites, helps attract more incoming links to your site, and helps make your web site more unique and useful.
How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews
Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.
It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.
How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.
In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.
SEO: What Works. What Doesn’t
In October Marketing Sherpa released the results of a survey of over 2,000 search marketers asking what are the most effective SEO tactics. Here are the top 5 SEO tactics that are achieving results as well as many tactics that are a waste of time and money.
Video: SEO Link Building. What Is It? How Does It Help Grow Your Business
Learn what linking building is and how it can help increase your business by bringing targeted visitors to your web site who may do business with you and help improve your organic search rankings.
8 SEO Steps During A Website Redesign
Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched.
J.C. Penny Caught Red Handed by Google Doing Link Spam: Led Astray By their SEO?
You wouldn’t think a major brand like JC Penny would allow itself to be lead astray by an SEO company, but it looks like that’s just what happened as reported by the NY Times. Links were placed on thousands of web sites using deceptive anchor text in an attempt to get JC Penny’s web pages to rank higher. And it worked very well as J.C. Penny had top rankings for hundreds of keywords during the holidays. However they are now penalized by Google. J.C. Penny just fired their SEO company.
SEO Is Bound to Fail If… (by Jill Whalen)
An article from Jill Whalen on how to ensure your SEO project will fail! Including…
…If you don’t keep your SEO abreast of website changes.
…If you think your SEO can work independently and not need (a lot of) your help.
…If you know enough SEO to be dangerous.
An Update on the Yahoo & MSN Search Alliance Progress.
Looks like the merger is on track. Last week Bing announced that they would begin powering organic search results on Yahoo! Search for the English language in the United States and Canada within days. It looks like the paid search merger is on schedule to be completed by October as there are reports around the world of some Bing PPC ads appearing on Yahoo.
Yahoo & MSN search alliance update
An update on the Yahoo and MSN search alliance (the merger of these two search engines) schedule over the coming months.