eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

49 Local Search Ranking Factors Rated by Importance


Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results

The most crucial ingredients for search marketing success? Fast implementation and Perseverance!


Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.

Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).

The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.

In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site

Microsoft and Yahoo Search Merger Has Been Approved! What We Can Expect


Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.

We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets

Be sure you “Choose the Right SEO Project Goals”


See Eric Enge’s post on Search Engine Watch named “Choose the Right SEO Project Goals”

He explains that SEO is not about rankings or numbers of link added per month, or even about increasing traffic per se. Rather your SEO goals should support your business goals.

How to Select an SEO Company by Jill Whalen


Jill Whalen was interviewed for Web Marketing today. In a 7 minute video she explains “How to select an SEO firm” including questions to ask and some things that SEO companies often do that may not be needed.

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