Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.
You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.
Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results
Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.
Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).
The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.
In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site
A couple of useful lists of the best Internet marketing articles of 2009
Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.
We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets
See Eric Enge’s post on Search Engine Watch named “Choose the Right SEO Project Goals”
He explains that SEO is not about rankings or numbers of link added per month, or even about increasing traffic per se. Rather your SEO goals should support your business goals.
When you more or delete web pages that have been indexed in search engines you could loose valuable visitors to your site for weeks or months. Here are some steps you can take to minimize the impact on search results
Google will be rolling out an update soon, nicknamed Caffeine, that will have an impact on search positions as it rolls out and probably for years to come.
Here are some of the changes we can expect with this update
Jill Whalen was interviewed for Web Marketing today. In a 7 minute video she explains “How to select an SEO firm” including questions to ask and some things that SEO companies often do that may not be needed.
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.