You’ll learn ~ Tips to better rankings & more click-throughs from search engine result listings for your PDF’s ~ How to include active links within PDF’s to increase the number of readers who visit your web site while viewing your PDF online ~ And give search engines paths to find content on your web site

These tips should help improve results for the PDF’s you host on your own web sites as well as those you distribute to others who may post them on their sites such as datasheets, manuals, whitepapers, articles etc