The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
I’m rolling out a step by step guide to optimizing web pages for organic keywords on Search Engine Land. The first two articles are up and you can read about them here.
Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from next week in Las Vegas.
I’ll be presenting “Improving Conversions Rates for Keyword Phrases”.
In this article I cover steps you can take that should help improve the visibility of your LinkedIn content with search engines as well as within the LinkedIn community and increase the exposure of your LinkedIn updates while possibly helping to increase rankings of the web content you point to in LinkedIn updates
In an article by Rob Young on Search Engine Watch he dissects a new study that examines the value of each of the top 10 organic positions on Google.
A step by step guide to online article marketing that effectively improves organic search results, helps build awareness and reputation, increases targeted traffic from other quality related web sites, helps attract more incoming links to your site, and helps make your web site more unique and useful.
An article from Jill Whalen covering 16 SEO tactics that are mostly a waste of time
In this Part 2 article on Search Engine Land I’ll outline some relatively simple ways to improve conversions once people enter your web site from any traffic source including organic search traffic
Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
A video of Matt Cutts from Google about what SEO tactics to focus on for 2011