Tag: usability testing
The Best Internet Marketing Articles of 2009
24
Feb
2010
A couple of useful lists of the best Internet marketing articles of 2009
Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study
18
Mar
2009
Our client had a Flash animation cycling through 4 messages on the home page. We “Froze” the animation on the most important message. This resulted in a significant increase in sales at a lower cost per sale.
Distracting Cycling Images and Messages Can Hurt Profits: Learn how to improve conversion rates with a simple and effective solution
24
Jun
2008
An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript — generally causing havoc among people trying to understand an often complex webpage. This article describes the problems caused by changing messages and scrolling offers and shows you how to improve conversion rates by giving control to the visitor.