eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

Website Analytics vs. Site Reports/Stats: Analytics can help you increase business from your web site


Many web site owners have heard the term “analytics” and mistakenly believe that the site stats they have seen running on their website is analytics. They are unaware of how strong a tool site analytics is for online marketing and improving conversion rates.

In this article I’ll demonstrate the difference between site analytics and site reports and point out how analytics can help not only measure marketing results but help site owners increase business from their web sites.