Used Equipment

Marketing for Used Equipment Retailers

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We Help Used Equipment Businesses Grow

The used equipment business is a competitive one. Whether you sell used farming equipment, construction trucks or other heavy equipment, marketing and growing your business takes a lot more than word of mouth. You need to complement your efforts with a targeted and comprehensive online marketing plan to help achieve and sustain growth.

eVisionSEM has a plan for you. Digital marketing is a complex area that includes various channels and strategies, from  local Internet marketing to SEO. Let us break it down for you and go through a step-by-step process to employ the most effective strategies geared toward your type of business.

Always remember: your website is a reflection of your business, and it’s often the first impression prospects have of who you are and what you can do for them. Appearing in the first searches online is important, as people rarely look past the first few. That’s where SEO comes in, but you also need effective web design to ensure easy to navigate pages, attractive graphics and a usable interface.

Our online marketing services can put you on the fast track to bringing in more business every month. It’s easier than you think to dominate your local market while growing your used equipment business.

Services for the Used Equipment Sector

Your website must represent your company as a practical, trustworthy and knowledgeable source of heavy equipment. A professional, helpful website is critical to ensuring a positive customer experience, especially in the heavy equipment industry. We work with a lot of businesses like yours and see this in action every single day.

Our services are geared toward your business model, and include:

  • Online promotions
  • Email and newsletter marketing
  • PPC and SEO
  • Measurement of results
  • Directory submissions
  • Local Internet marketing
  • Link building
  • Optimized press releases
  • Referral site development
  • Online marketing
  • Improvement of website conversion rates
  • Social media marketing
  • Website design/redesign
  • Web video production and marketing

eVisionSEM arms you with the tools necessary to sharpen your online presence in order to get measurable results. One way to do that is through content marketing, which is the process of creating blogs, articles, downloads, videos, photos, graphics, and other informative products for your website. We can help with that and so much more.

How We Help the Used Equipment Industry

Gone are the days when you could afford to ignore the power of the Internet. If you want to achieve success, especially in an industry like yours, you must have a sound online marketing plan in place – a strategy that leverages the power of social media, utilizes search engine optimization to drive traffic, and makes the best use out of media marketing advancements.

On top of online marketing efforts, you’ll need a well-designed site that features attractive graphics, easy navigation and a clean, organized design that shows you’re a contender in the industry.

Our online marketing services can:

  • Target specific verticals or niches.
  • Achieve faster growth for your used equipment service.
  • Widen your customer base.
  • Boost your profits.
  • Demonstrate and build expertise.
  • Establish and build relationships more effectively.

We are Experts at
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