It’s based on the case study outlined in this article in our blog,  “Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study”

I’ve updated the case study and added some Best Practices for Animations

Highlights

• Our user testing shows few people watch an animation long enough to see multiple messages.
• Improved Conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
• Best Practices for Animations. What Our Testing Suggests

Download the slides (PDF)

If you’ll be at PubCon stop by:

Session: Increase Your Post Click Conversion Performance
Date: Wednesday November 11, 2009
Time: 11:30a 12:45p
Location: Salon B

Note – The schedule can change so check it online at www.pubcon.com/sessions.htm or check the schedule boards at Pubcon.

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