Want to improve conversions rates? Stop cycling important messages in Flash! Updated

I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas Wednesday November 11, 2009 in a session on Improving Post Click Performance

It’s based on the case study outlined in this article in our blog,  “Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study

I’ve updated the case study and added some Best Practices for Animations

Highlights

  • Our user testing shows few people watch an animation long enough to see multiple messages.
  • Improved Conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
  • Best Practices for Animations. What Our Testing Suggests

Download the slides (PDF)

 

If you’ll be at PubCon stop by:

Session: Increase Your Post Click Conversion Performance
Date: Wednesday November 11, 2009
Time: 11:30a 12:45p
Location: Salon B

Note – The schedule can change so check it online at www.pubcon.com/sessions.htm or check the schedule boards at Pubcon.