organic search Archives - eVision Online Marketing https://www.evisionsem.com/tag/organic-search/ Sun, 18 Nov 2012 14:52:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.5 https://www.evisionsem.com/wp-content/uploads/cropped-512_512-150x150.png organic search Archives - eVision Online Marketing https://www.evisionsem.com/tag/organic-search/ 32 32 Content Ideas For An Ecommerce Site https://www.evisionsem.com/content-ideas-for-an-ecommerce-site/ https://www.evisionsem.com/content-ideas-for-an-ecommerce-site/#respond Mon, 25 Jun 2012 19:49:13 +0000 http://www.evisionsem.com/blog/?p=2136 Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:

The post Content Ideas For An Ecommerce Site appeared first on eVision Online Marketing.

]]> In this article on Search Engine Land I outline some content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:

Don’t Hide Your Helpful Articles in Your Blog. Use them to help your shoppers make buying decisions

Provide Additional Helpful Info On Product Pages. Use your favorite keyword tools to look for queries and questions people ask that are somewhat related to the products you offer such “How Do You XXXX” and “What is XX” questions. Add related content such to answer these queries.

Rewrite Manufacturer Descriptions for Important Products.  This helps make a site more useful than many of the other sites selling the same products as well as help make the product pages unique which should help with search engine results

Add More Extensive Product Information, Images, Video, etc. This should not only help increase conversions, it will likely help improve search results by making your product pages unique. Plus, including additional content on product pages may get your pages returned in more search results.

Get More User Reviews. User reviews add unique, user generated content to a site and can help increase conversion rates at the same time. These reviews can help make the product pages more unique and done correctly they can help product pages get returned in search results when people search for reviews about products.

Consider An “Ask an Expert” Feature? This could make the site more useful and help convey expertise.

User Generated Content: A Forum. A search engine friendly forum adds user generated content and often makes a site more useful at the same time.

User Generated Content: Videos & Images. To help make the site more interesting and to increase organic visibility

Read Content Ideas For An Ecommerce Site

SEO by Phone with SEO Industry Expert George Aspland

eVision can help you with search engine marketing right over the phone. Using screen share technology, SEO industry expert George Aspland can answer your questions and help you determine steps you can take to improve your organic search results.

Learn more about SEO by Phone

The post Content Ideas For An Ecommerce Site appeared first on eVision Online Marketing.

]]> https://www.evisionsem.com/content-ideas-for-an-ecommerce-site/feed/ 0 9 More Content Development Ideas For Increased Visibility https://www.evisionsem.com/9-more-content-development-ideas-for-increased-visibility/ https://www.evisionsem.com/9-more-content-development-ideas-for-increased-visibility/#respond Mon, 23 Apr 2012 22:45:25 +0000 http://www.evisionsem.com/blog/?p=2120 In my latest article in a series of articles on content development at Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.

In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites.

The post 9 More Content Development Ideas For Increased Visibility appeared first on eVision Online Marketing.

]]> In my latest article in a series on content development for Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.

In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites including:

1. User Generated Content: Forums
2. User Generated Content: Videos & Images
3. User Generated Content: Ask For Feedback & Questions
4. User Generated Content: Article Submissions From Readers & Customers
5. User Generated Content: Reviews
6. Rewrite Manufacturer Descriptions
7. Add More Extensive Product Information, Images, Video
8. Buyer’s Guides
9. Training Courses

Read 9 More Content Development Ideas For Increased Visibility

 

The post 9 More Content Development Ideas For Increased Visibility appeared first on eVision Online Marketing.

]]> https://www.evisionsem.com/9-more-content-development-ideas-for-increased-visibility/feed/ 0 SEO: What it takes to do well organically today and in the future https://www.evisionsem.com/seo-what-it-takes-to-do-well-organically-today-and-in-the-future/ https://www.evisionsem.com/seo-what-it-takes-to-do-well-organically-today-and-in-the-future/#respond Wed, 28 Mar 2012 22:52:52 +0000 http://www.evisionsem.com/blog/?p=2102 Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.

The post SEO: What it takes to do well organically today and in the future appeared first on eVision Online Marketing.

]]> Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results including:

  • The continuing evolution of personalization.
  • Progression towards Entity matching and away from the older model of matching keyword queries to text on a page.
  • Content must be high quality and be shared socially.
  • The importance of building a brand and generating a following.

Read SEO & Personalization: An Evolving Relationship

The post SEO: What it takes to do well organically today and in the future appeared first on eVision Online Marketing.

]]> https://www.evisionsem.com/seo-what-it-takes-to-do-well-organically-today-and-in-the-future/feed/ 0 10 More Content Ideas To Improve Organic Visibility https://www.evisionsem.com/10-more-content-ideas-to-improve-organic-visibility/ https://www.evisionsem.com/10-more-content-ideas-to-improve-organic-visibility/#respond Wed, 28 Mar 2012 01:23:46 +0000 http://www.evisionsem.com/blog/?p=2107 Here are 10 more content ideas that should help improve organic visibility and often help increase conversions on a web site.

The post 10 More Content Ideas To Improve Organic Visibility appeared first on eVision Online Marketing.

]]> In my last article on Search Engine Land I outlined 10 ideas for adding content to a web site and other web venues to help improve organic visibility.

In the latest article I cover 10 more content ideas that should help improve organic visibility and often help increase conversions on a web site. As with the previous 10 ideas much of this content can be promoted via your various social networks.

Read 10 More Content Ideas To Improve Organic Visibility

The post 10 More Content Ideas To Improve Organic Visibility appeared first on eVision Online Marketing.

]]> https://www.evisionsem.com/10-more-content-ideas-to-improve-organic-visibility/feed/ 0 Using Marketing to Enhance Your Search Traffic: Sept. 16, 2008 in Trumbull, CT https://www.evisionsem.com/using-marketing-to-enhance-your-search-traffic-sept-16-2008-in-trumbull-ct/ https://www.evisionsem.com/using-marketing-to-enhance-your-search-traffic-sept-16-2008-in-trumbull-ct/#respond Fri, 15 Aug 2008 01:24:40 +0000 http://www.evisionsem.com/blog/?p=117 Come to Trumbull the evening of September 16, 2008 when Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic”. Vanessa will discuss how good old fashioned marketing can (and should) be used to enhance your search engine traffic.

The post Using Marketing to Enhance Your Search Traffic: Sept. 16, 2008 in Trumbull, CT appeared first on eVision Online Marketing.

]]> Besides a couple of national search marketing organizations we belong to SEMNE, a search marketing organization based in the northeast USA. It was started by Jill Whalen who is among the most recognized “who’s who” in search marketing.

We hold informational events every couple of months.

The next event is in Trumbull, Connecticut on September 16. Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic ”

Here are the details –

Using Marketing to Enhance Your Search Traffic
When: Tuesday, September 16, 2008 from 6:30PM-9:00PM
Where: Trumbull Marriott Merritt Parkway – Trumbull, CT
Presenter: Vanessa Fox, formerly with Google and Zillow; Currently with Search Engine Land and Ignition Partners

Cost: Free to SEMNE Members and $39 for non-members until Sept 1, 2008 when it will be $49.

Using Marketing to Enhance Your Search Traffic
As search marketers, we often get caught up in rankings, while forgetting about good old fashioned marketing, and how it needs to be an essential part of any online venture. Vanessa will discuss how marketing can (and should) be used to enhance your search engine traffic.

In Vanessa’s presentation you will learn:

  • what to do with your web analytics data
  • how to incorporate your email marketing efforts into your SEO campaigns
  • integrating your offline message with your online presence
  • how your paid search campaigns can be used in conjunction with your organic search listings
    Register Now!

Learn more or register for the event here.

The post Using Marketing to Enhance Your Search Traffic: Sept. 16, 2008 in Trumbull, CT appeared first on eVision Online Marketing.

]]> https://www.evisionsem.com/using-marketing-to-enhance-your-search-traffic-sept-16-2008-in-trumbull-ct/feed/ 0