• Improve visibility for target keyword phrases.
• Obtain traffic for additional (long tail) keyword searches.
• Helps attract more incoming links to a site.
• Assist in building awareness and reputation.
• Increasing targeted traffic from related sites.
• Helps make a website more unique and useful.

In this article I wrote for Search Engine Land I cover the steps we take with article marketing. These steps have been developed from years of examining what competitors of our clients have done to become the ranking and traffic leaders in their industries. Effective article marketing is a key strategy for many of them.

Covered in this Part 1 Article:

• EFFECTIVE Article Marketing Is NOT About Submitting To Article Submissions Sites!
• Step 1: Start Writing Quality, Useful Articles For Your Own Web Site
• Make it easy for your article readers to click through to related products and services.
• How To Find Article Ideas
• But I Can’t (Or Don’t Have The Time) To Write Articles

Read “A Step By Step Guide To
Effective Online Article Marketing – Par 1”

Part 2 will be live on Search Engine Land around September first.

The post A Step By Step Guide To Effective Online Article Marketing appeared first on eVision Online Marketing.

1. Create content worth linking to
2. Conduct backlink analysis
3. Make useful comments
4. Encourage social bookmarks
5. Get listed on other blogger’s blogrolls
6. Guest write
7. Submit to blog & RSS directories
8. Submit to regular web site directories
9. Be sure to include your blog URL in profiles
10. Write testimonials
11. Job listings should always have a link back to your blog
12. Event listings should always have a link back to your blog
13. Contributions to non-profits often have a donor page with a link
14. Article syndication can still result in a few good links
15. Distribute press releases via a wire service with a link to your blog included
16. Contribute Op Ed pieces to Mainstream Media web sites.
17. When you get media coverage (or placements) in online publications, be sure to ask the journalist for a link to your blog.
18. Develop social networks and share especially useful content from your blog
19. Linkbait. Create or aggregate disparate content that provides value and is not easily found elsewhere.
20. Sponsor content on web sites or newsletters archived to the web that allow you to include a link.
21. Hire bloggers to write content for you.
22. Run a contest that may involve others deciding to link back to your blog.
23. Offer a widget
24. Review other blogs and offer a badge for those that get included.
25. Create an exceptionally useful tool.

Read Lee’s 25 Link Building Tactics to Improve Blog Search Ratings

The post More blogging tips – 25 Link Building Tactics to Improve Blog Search Ratings, Lee Odden appeared first on eVision Online Marketing.

Social Media Marketing Parts 1 & 2
A two part article on Search Engine Watch about Social Media Marketing including 

• What is Social Media?
• Kinds of Social Media
• Social Media Benefits
• Listen — Conversation Mining
• Social Media Types and Tools
• Start or Participate in the Conversation — Engage
• Measuring Social Media Marketing

Where to put your blog for best search engine results
Don’t already have a blog? Should you host you blog as a folder on your web site (or so that it appears to be a folder) such as www.domain.com/blog or as a sub web such as blog.domain.com or a completely different domain?There are advantages to both approaches from a search engine perspective. 

Blogging Tips: Promoting Your Blog, Your Products & Services, Usability Tips, Tips For Providing Useful Information.
Some tips help you provide more useful information in your blog ~ Tips to help you promote your blog as well as help sell yourself and your products and services to your blog readers ~ Plus a few usability tips ~ With examples from some of Americas top corporate blogs. 

Your Customers are talking about you! And your potential customers are listening!
A study reported that many people use social media to talk about their customer experience and even more people research companies’ customer service before buying products and services.  

You can and should use social media to listen to what your clients are saying about you, respond when appropriate, and use social media to help build your brand. 

Universal or Blended Search Results: What is it? Optimization Tips
While not strictly about Social Media this post shows you how results from social media sources will continue to “blended” into the main search results making participating in social media more beneficial. 

More Info 

Measuring Audience Engagement in Social Media – Search Engine Watch.  In addition to measuirng social meida visits and intereaction via Google Analytics here’s some other metrics you can watch.

SEO Site Audit Get Better “Organic” Search Engine Results! In a Site Audit we perform a very extensive analysis of your web site and develop recommendations you can implement to increase rankings and traffic from search engines. www.evisionsem.com/marketing/search-engine-site-audit.htm

The post Useful Social Media Posts from The eVision Blog and the Web appeared first on eVision Online Marketing.

Should you host you blog as a folder on your web site (or so that it appears to be a folder) such as www.domain.com/blog or as a sub web such as blog.domain.com or a completely different domain?

There are advantages to both approaches from a search engine perspective.
 

Advantages of hosting a blog as a folder on your main site
You could host your blog so that it appears to be a folder on your main site such as www.domain.com/blog. Here are the key advantages from a search engine perspective.

Improved rankings for your blog in the early stages
Search engines will likely consider the blog to be a part of the main site, even though it may be a sub web.

Assuming the main site has a decent linking position (Trust, Page Rank etc) “link juice” should flow from the links in the main site to the blog and help your posts reach higher rankings quicker than a standalone blog.

Add links to your blog from the main site, from both the common navigation areas of the site template(s) and from within the body of your web pages to specific posts as appropriate (for example, link to cases studies or additional tips in a blog).

Increased link popularity for the main site and blog
If you develop a useful and interesting blog and do a great job promoting it, your blog will build up links to it from other web pages in time.  As this happens, the link juice should now flow from the blog posts to the pages on your main site helping those pages rank better.

Add links to the main web site from your blog from both the common navigation areas and from within the posts as appropriate. We’ll have more tips about this in a blogging tips part two article .

In other words, in time the link popularity of the combined main web site and your blog may increase. The links pointing to your blog should help improve the search positions reached by the entire web site.

Advantages of hosting a blog as a sub web or a different domain
There’s an important advantage to hosting your blog as a sub web such as blog.domain.com or as a completely different domain name.

Search engines will likely treat a sub web as a separate domain. If your blog is in a separate domain you may be able to get listings from both your main site and the blog in the results of some searches.

Using this approach you have a decent chance of getting multiple listings for your brand names. However it’s much less likely that you’ll get listings from both your main site and a blog ranking high for competitive non-brand phrases unless you do a fantastic job of promoting both your main site and blog.

For More Info

Free Blogs vs. Hosting Your Own Blog: Pros and Cons: Aritle on Web Marketing Today July 2010

See Universal or Blended Search Results: What is it? Optimization Tips for more tips about getting multiple listings in the search results

The post Where to put your blog for best search engine results: Blogging Tips Part One appeared first on eVision Online Marketing.

• Blogging
• SEO
• PPC
• Social networking
• E-mail
• Affiliate marketing

Read the article

Note – This article was apparently a summation of a post on Lee Odden’s blog but I’ll be darned if I could find the original post

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