Web Site Design/Redesign - Sites that Convert!
We design or redesign web sites using a much different approach
than the typical site design process. We start by identifying typical
site visitors and their needs and define the specific goals of the
site. We design the site starting from the goals to ensure that
the needs of the users are met.
eVision's proprietary design process is called Conversion
Conversion Point Architecture helps ensure a web site converts
visitors into sign ups, inquiries, leads, and new business. It does
add cost to the design process but it typically pays off dramatically
in increased conversion rates. Most clients see returns of from
$10 to $100 for every dollar invested in conversion rate improvements.
A Client Case Study
CONVERSION RATE 300%
Redesigned using Conversion Point Architecture
eVision redesigned the American Institute of Professional Bookkeepers
web site using our Conversion Point Architecture process resulting
a dramatic improvment in conversion rates.
Ready to talk to us about designing a web site for you?
Call us at 203-481-8005 or use our Contact
More About Conversion
What is Conversion Point Architecture?
We use both art and science for your site design or site redesign
to improve your site’s conversion rate and deliver the results
you want – increased sales and leads. eVision’s evaluation
of your customers, your product or service and your branding/marketing
message, plus our design strategies draw from many fields, including
psychology, web technology and the science of usability. An additional,
very important ingredient is our expert understanding of how web-buying
behavior differs from conventional shopping.
How can Conversion Point Architecture Design increase my
Successful websites are all about improving your conversion rate.
Of course, we highly recommend that you optimize your website for
search engines, but if a high percentage of your visitors are not
converting to a sale or a lead, you need Conversion Point Architecture.
eVision’s experts will create/recreate your site design, using
sophisticated, scientifically proven tools and the architecture
Conversion Point Architecture sounds expensive. What kind
of return on my investment can I expect?
You’re right, Conversion Point Architecture
does add to your cost, as does any successful marketing
strategy. But our proven combination of science and art can greatly
increase your site’s sales and leads. Most clients see returns
of from $10 to $100 for every dollar invested in conversion rate
improvements. While the majority of web sites convert visitors at
a rate of only 1 to 2%, eVision often sees that percentage double
or more after Conversion Point Architecture is applied to the site
design. Even a small increase will result in a big ROI.
How does the Conversion Point Architecture process work?
The Conversion Point Architecture process includes these basic 10
- Business/Customer Review. We’ll begin
your Conversion Point Architecture design process with an extensive
interview to understand your business, its goals and your prospective
customer groups. Our interview format typically covers everything
from analyzing the current web site experience and frustrations
to a thorough psychological understanding of site visitor(s) persona.
- Brainstorming. We’ll include a list
of everything your customers would want to know to be comfortable
making a purchase. It may not end up on the final site, but if
you’re selling a house for example, we’ll include
everything from school details to landscape plans.
- Information groups. Next, we’ll organize
this information into logical groups, like utilities, town, house
design, etc. These "information groups" will become
- Sales ladders. We then look at your sales
path to understand how customers proceed to the objective. We’ll
ask you questions like, “When is each information group
likely to arise?” Your information groups will be sequenced
in a "path" that mimics this. We test these assumptions
and then begin organizing pages from the information groups.
- Storyboard. Your page layout starts as a rough
storyboard. No more then 10 to 15 minutes is spent on each page,
including spots for relevant images, obvious links to other relevant
groups and ensuring that each page directly relates to the objective
- Review and test. We’ll review the traits
of your typical prospect and answer questions about preferred
communication style, interests, motivations and focus. Then we
test some typical buyers or experts, after which we often end
up building multiple sales paths based upon several customer persona
- Navigation. After applying our Conversion
Point Architecture process to what we call the
persuasion paths from beginning to end, we build the navigation
map with standard site elements that users expect, like About
Us, FAQ's, etc.
- Begin the graphic design. Designers are called
only when all site content, architectural elements and their structure
are set. Conversion Point Architects discuss the look and feel,
content delivery, and explain how to place the graphics to utilize
eye tracking, which supports key messages.
- Build the site. Designers are provided with
detailed content and site plans so they can focus on visuals.
With the right look and feel in place, the "beta" is
tested on several prospective clients for functional user experience,
persuasive elements, problems like browser compatibility, content
problems or unanswered product questions.
- Launch, monitor, refine. Your site is launched,
your metrics noted, and site elements are continually monitored
and refined. We determine your conversion goals and explore new
presentations and elements.
Call us at 203.481.8005 or
use our contact form.