New England's Search Engine Marketing Organization
We are experts
at Search Engine Advertising
Hear how eVision helped The Trailer
Depot turn their Google AdWords PPC campaign into a profitable lead generation
channel and helped them improve the conversion rate on their web site
[Click Play Button Above]
We’ve been in business over 15 years. Our consultants have
years of experience.
eVision has helped hundreds of clients around the world. Most of
them have experienced double, triple, or more in sales increases
from their websites.
For many client campaigns we improved conversion rates
(leads, sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction
by up to half or more
The eVision difference
We don’t just manage and optimize your search marketing campaign.
We help you become successful at online marketing.
We Have the Expertise to Help Improve Conversions &
We have the expertise to help improve conversions after people reach
a web site. This is critical. Most search marketing companies do
not have this expertise. They can only work on increasing traffic
from a PPC campaign and maybe do some custom landing pages. We have
the expertise to help improve a web site in every facet. Our consultants
have years of experience with many web sites.
This is a recurring theme with most of our clients who’ve
worked with other search marketing companies unsuccessfully before
we took over and helped them generate a positive ROI.
The conversion rate is the percentage of people
who click through to your web site and ultimately take the action
you desire such as buying a product, signing up for a newsletter,
or submitting a request for information, etc.
We setup tracking so that we can see the leads or sales generated
from our ads (and for all sources of traffic) down to the keyword
level. Many search marketing companies don’t do this as it
can be challenging to build a tracking system.
Without effective tracking you cannot optimize an ad campaign to
generate the maximum ROI by testing keywords and ad copy as well
as landing pages on a site to see which delivers the most leads
or sales at an ideal cost per lead.
Just as important, without this tracking there is no effective
way to make changes on a web site to improve conversions and know
if the change helped or hurt the conversion rate.
Bottom line: Without effective conversion
tracking your cost per lead or sale will likely be 500% or more
than it can be – That’s often the difference between
a profitable PPC Campaign and one that loses money!
We Have a Proven Track Record
We’ve been in business over 15 years. We have a track record
of success. Many search marketing companies don’t. They mostly
run unsuccessful campaigns till the client gives up. Our consultants
have years of experience and proven track records of delivering
results for our clients. For many client campaigns we improved conversion
rates (leads, sales, etc) by a factor of 3x to 10x while reducing
cost-per-transaction by up to half or more.
We are a Google Certified Google Partner
Our PPC consultants must demonstrate in-depth knowledge and pass
annual Google exams to stay certified.
Google provides resources to it certified partners that we can
tap into including access to an account team for problem resolution
etc and Google optimizers that we can get involved on campaigns
when it makes sense so that we can do the best job of optimizing
We’re also informed of new features to employ with our clients,
often when they are still in Beta (sometimes we can get clients
involved in a beta test).
Google ensures it’s certified partners stay on the leading
edge of paid listing best practices. Making sure PPC consultants
are certified helps to eliminate problems with consultants who do
not follow best practices.