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Google
Adwords
Google Advertiser Guide: working with a third-party partner like eVision |
Industries/Markets
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SEMNE |
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We are experts
at Search Engine Advertising
"eVision has steadily increased
the number of our subscription signups while reducing the cost per acquisition.
Search marketing has become an important and growing advertising channel
for us" |
Victoria Mead We’ve been in business over 14 years. Our consultants have years of experience. eVision has helped hundreds of clients around the world. Most of them have experienced double, triple, or more in sales increases from their websites. For many client campaigns we improved conversion rates (leads, sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction by up to half or more
The eVision differenceWe don’t just manage and optimize your search marketing campaign. We help you become successful at online marketing.
We Have the Expertise to Help Improve Conversions &
ROI This is a recurring theme with most of our clients who’ve worked with other search marketing companies unsuccessfully before we took over and helped them generate a positive ROI.
Lead/Purchase Tracking Without effective tracking you cannot optimize an ad campaign to generate the maximum ROI by testing keywords and ad copy as well as landing pages on a site to see which delivers the most leads or sales at an ideal cost per lead. Just as important, without this tracking there is no effective way to make changes on a web site to improve conversions and know if the change helped or hurt the conversion rate.
We Have a Proven Track Record
We are a Google Certified Google Partner Google provides resources to it certified partners that we can tap into including access to an account team for problem resolution etc and Google optimizers that we can get involved on campaigns when it makes sense so that we can do the best job of optimizing campaigns. We’re also informed of new features to employ with our clients, often when they are still in Beta (sometimes we can get clients involved in a beta test). Google ensures it’s certified partners stay on the leading edge of paid listing best practices. Making sure PPC consultants are certified helps to eliminate problems with consultants who do not follow best practices.
It's important to understand that success with PPC takes
time, sometimes many months. Please read this article in
our blog for much more and a case study -
eVision's "Shared Reward" Paid Listing Campaign. Finally - Performance Based Search Advertising Campaign Management!! Most search engine marketing agencies charge a percentage of the amount their clients spend on click-through charges, usually about 15-20%, for their campaign management fees, plus some minimum monthly fee. We manage campaigns under this structure too. However, this approach is modeled on the traditional print advertising agency fee where the ad agency is paid based on a percentage of the advertising spend. We think there’s a much better approach, one based on campaign performance - eVision's Shared Reward Search Marketing Program, available for selected clients. The Shared Reward strategy is simple: eVision is paid mainly as a percentage of incremental net revenue or based on some other win-win approach (such as a value on new leads etc) - Very similar to a manufacture’s rep. In other words, our fees depend on our ability to generate significant new revenue for you. Typically our compensation (or commission if you will) is calculated as a percentage of the net revenue you make from the search engine advertising campaigns we manage, for example Sales less Advertising Cost (the Click Through Charges from the search engine ads). This keeps us focused on improving your ROI by reducing acquisition costs (primarily the Advertising Cost). You don’t pay us any commissions unless we’re making you money. It’s a Win-Win!
Ready to have eVision improve your search engine results? Call us at 203-481-8005 or use our contact form.
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