We are experts at Search Engine Advertising

We’ve been in business over 11 years. Our consultants have years of experience.

eVision has helped hundreds of clients around the world. Most of them have experienced double, triple, or more in sales increases from their websites.

For many client campaigns we improved conversion rates (leads, sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction by up to half or more.

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Paid Search (PPC) Pros!

"Working with eVision on SEM has been a stellar experience from many angles. Most importantly, they have increased our conversions, revenue and transactions and lowered our cost per conversion significantly" Renee Silverman, Director of eCommerce, Irv's Luggage

The eVision difference

We don’t just manage and optimize your search marketing campaign. We help you become successful at online marketing.

We focus on improving the conversion rate and ROI of your ads. We have the expertise from years of developing our Conversion Point Architecture process to help you improve your web site so that it successfully turns visitors from search engines into sales and leads.

The conversion rate is the percentage of people who click through to your web site and ultimately take the action you desire such as buying a product, signing up for a newsletter, or submitting a request for information, etc.

See Conversion Rate Improvement & Usability for more information about our Conversion Point Architecture process

 

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Here are some of the tactics we employ to increase the overall performance from a search engine advertising campaign:

• Create and refine persuasive ad copy and test multiple ads resulting in steadily increasing the click-through-rate, number of clicks, and the number of conversions.
• Creation of specific landing pages for PPC ads. Significant improvement in the number and cost of conversions may be obtained by creating customized "landing pages" (the pages on a web site that people “land” on when they click on your ads
• Analyzing web site user paths. We systematically help you improve the conversion rates on the site.
• Closely monitoring your PPC accounts for costs, conversions, positioning and making adjustment to improve performance over time.
• Testing keywords. We’ll test hundreds or thousands of keyword phrase variations during.

It's vital to understand that success with PPC takes time, sometimes many months. Please read this article in our blog for much more and a case study - Get Rich Quick with PPC! Sorry, PPC Success Takes Time Too

eVision's "Shared Reward" Paid Listing Campaign. Finally - Performance Based Search Advertising Campaign Management!!

Most search engine marketing agencies charge a percentage of the amount their clients spend on click-through charges, usually about 15-20%, for their campaign management fees, plus some minimum monthly fee.

We manage campaigns under this structure too. However, this approach is modeled on the traditional print advertising agency fee where the ad agency is paid based on a percentage of the advertising spend.

We think there’s a much better approach, one based on campaign performance - eVision's Shared Reward Search Marketing Program, available for selected clients.

The Shared Reward strategy is simple: eVision is paid mainly as a percentage of incremental net revenue or based on some other win-win approach (such as a value on new leads etc) - Very similar to a manufacture’s rep. In other words, our fees depend on our ability to generate significant new revenue for you.

Typically our compensation (or commission if you will) is calculated as a percentage of the net revenue you make from the search engine advertising campaigns we manage, for example Sales less Advertising Cost (the Click Through Charges from the search engine ads).

This keeps us focused on improving your ROI by reducing acquisition costs (primarily the Advertising Cost). You don’t pay us any commissions unless we’re making you money. It’s a Win-Win!

• Get Rich Quick with PPC! Sorry, PPC Success Takes Time Too
• Run Your Brand Phrases In A PPC Campaign? It Will Likely Pay Off. Here’s Why & How to Test the Results - A Blog Post
• Improve the conversion rate for non-brand keyword phrases for search marking success - A Blog Post

• Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR) - A Blog Post

• Measuring ROI from an online marketing campaign. A blog post that shows how we try measure the Return on Investment from an online marketing campaign

• Cost justifying a PPC campaign. A blog post that shows how to cost justify running a Paid Listing (PPC) campaign
• Using a PPC campaign to test phrases and landing pages for organic results (A blog Post)
• “Buying” Your Brand on Search – Up to 23% Revenue Lift! (A Blog Post)

Ready to have eVision improve your search engine results? Call us at 203-481-8005 or use our contact form.