We are experts
at Search Engine Advertising
| "eVision has steadily increased
the number of our subscription signups while reducing the cost per acquisition.
Search marketing has become an important and growing advertising channel
International Herald Tribune
The Global Edition of the
New York Times
We’ve been in business over 14 years. Our consultants have
years of experience.
eVision has helped hundreds of clients around the world. Most of
them have experienced double, triple, or more in sales increases
from their websites.
For many client campaigns we improved conversion rates
(leads, sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction
by up to half or more
The eVision difference
We don’t just manage and optimize your search marketing campaign.
We help you become successful at online marketing.
We Have the Expertise to Help Improve Conversions &
We have the expertise to help improve conversions after people reach
a web site. This is critical. Most search marketing companies do
not have this expertise. They can only work on increasing traffic
from a PPC campaign and maybe do some custom landing pages. We have
the expertise to help improve a web site in every facet. Our consultants
have years of experience with many web sites.
This is a recurring theme with most of our clients who’ve
worked with other search marketing companies unsuccessfully before
we took over and helped them generate a positive ROI.
The conversion rate is the percentage of people
who click through to your web site and ultimately take the action
you desire such as buying a product, signing up for a newsletter,
or submitting a request for information, etc.
Rate Improvement & Usability for more information about our
Conversion Point Architecture process
We setup tracking so that we can see the leads or sales generated
from our ads (and for all sources of traffic) down to the keyword
level. Many search marketing companies don’t do this as it
can be challenging to build a tracking system.
Without effective tracking you cannot optimize an ad campaign to
generate the maximum ROI by testing keywords and ad copy as well
as landing pages on a site to see which delivers the most leads
or sales at an ideal cost per lead.
Just as important, without this tracking there is no effective
way to make changes on a web site to improve conversions and know
if the change helped or hurt the conversion rate.
We Have a Proven Track Record
We’ve been in business over 14 years. We have a track record
of success. Many search marketing companies don’t. They mostly
run unsuccessful campaigns till the client gives up. Our consultants
have years of experience and proven track records of delivering
results for our clients. For many client campaigns we improved conversion
rates (leads, sales, etc) by a factor of 3x to 10x while reducing
cost-per-transaction by up to half or more.
We are a Google Certified Google Partner
Our PPC consultants must demonstrate in-depth knowledge and pass
annual Google exams to stay certified.
Google provides resources to it certified partners that we can
tap into including access to an account team for problem resolution
etc and Google optimizers that we can get involved on campaigns
when it makes sense so that we can do the best job of optimizing
We’re also informed of new features to employ with our clients,
often when they are still in Beta (sometimes we can get clients
involved in a beta test).
Google ensures it’s certified partners stay on the leading
edge of paid listing best practices. Making sure PPC consultants
are certified helps to eliminate problems with consultants who do
not follow best practices.
It's important to understand that success with PPC takes
time, sometimes many months. Please read this article in
our blog for much more and a case study -
eVision's "Shared Reward" Paid
Listing Campaign. Finally - Performance Based Search Advertising
Most search engine marketing agencies
charge a percentage of the amount their clients spend on click-through
charges, usually about 15-20%, for their campaign management fees,
plus some minimum monthly fee.
We manage campaigns under this structure too. However, this approach
is modeled on the traditional print advertising agency fee where
the ad agency is paid based on a percentage of the advertising spend.
We think there’s a much better approach, one based on campaign
performance - eVision's Shared Reward Search Marketing Program,
available for selected clients.
The Shared Reward strategy is simple: eVision
is paid mainly as a percentage of incremental net revenue or based
on some other win-win approach (such as a value on new leads etc)
- Very similar to a manufacture’s rep. In other words, our
fees depend on our ability to generate significant new revenue for
Typically our compensation (or commission if you will) is calculated
as a percentage of the net revenue you make from the search engine
advertising campaigns we manage, for example Sales less Advertising
Cost (the Click Through Charges from the search engine ads).
This keeps us focused on improving your ROI by reducing acquisition
costs (primarily the Advertising Cost). You don’t pay us any
commissions unless we’re making you money. It’s a Win-Win!
Ready to have eVision improve your search engine results?
Call us at 203-481-8005 or use our contact form.