New England's Search Engine Marketing Organization
We are experts
at Search Engine Advertising!
Hear how eVision helped The Trailer
Depot turn their Google AdWords PPC campaign into a profitable lead generation
channel and helped them improve the conversion rate on their web site
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We'll help you become
successful at online marketing.
The eVisionSEM Difference
eVisionSEM has helped hundreds of clients around the world. Most have experienced double, triple, or more in sales increases from their
websites. Our consultants have years of experience.
We Have a Proven Track Record – We’ve been in
business over 16 years. Google has been in business longer, but just by one
We Have the Expertise to Improve Conversions & ROI - We
have the expertise to help improve conversions after people reach a web site.
This is critical.For many clients we improved conversion rates (leads,
sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction by
up to half or more!
The conversion rate is the percentage of people
who click through to your web site and ultimately take the action
you desire such as buying a product, signing up for a newsletter,
or submitting a request for information, etc.
Google provides resources to its certified partners that include access to
an account team for problem resolution, and Google “optimizers”
(best in practice web techies) that we can include to insure optimum performance.
Google ensures its certified PPC partners stay on the leading edge of
paid listing best practices.
Most search advertising programs simply are not run at the level we go to ensure
success such as structuring campaigns to improve Quality Score, Click Through
Rates, and conversion rates, performing extensive keyword research, building
long tail keyword lists over months, testing ad copy, landing pages, etc., all
of which leads to more business for our clients.
Lead/Purchase Tracking – We set-up tracking so that
we can “see” the leads or sales generated from our ads (for all
traffic sources) down to the keyword level. Many search marketing companies
don’t offer this service as it can be challenging to build a tracking
Without effective tracking you cannot optimize an search ad campaign to generate
the maximum ROI by testing keywords and ad copy as well as landing pages on
a site to see which delivers the most leads or sales at an ideal cost per conversion.
Just as important, without this tracking there is no effective way to make changes
on a web site to improve conversions and know if the change helped or hurt the
Bottom line: Without effective conversion tracking
your cost per lead or sale will likely be 500% or more than it can be –
That’s often the difference between a profitable Google AdWords or Microsoft
Bing PPC Campaign and one that loses money!