Online Optimized Press Releases
Online press releases are one of the tools we employ to:
• Help get the news out about newsworthy topics to industry
journalists and related web sites, etc. who may run the story
in print or online (with one or more links to your web site).
• Put positive news stories about you on the web where
they may be returned in search results. This is becoming more
important with the emerging Blended or Universal Search results.
this article on our blog for more information about Blended or
Universal Search results)
• Increase brand awareness.
• Increase targeted traffic to your site from the press
release sites, search engines and online news sites, and from
the sites that run your story.
• Increase the links to your web site which may help improve
rankings. Many of these links are short term; some links are kept
live for many months or even years.
We submit Press Releases that not only get your press release
in front of industry journalists and related web sites; the press
release also gets indexed in Goggle News, Yahoo News and other news
sites like Topix.net within hours with a link to your web site.
Then within a month of so the press release is indexed in the main
Goggle, Yahoo and other search engine databases where it may be
found in the results of searches on the topics covered in the press
release, the organization or company name, product names etc.
Very often we see a Press Release we submit for a client really
take off as online industry related sites run the story, such as
a new product release, and link to the site. This is often followed
by other related industry information sites seeing the story, visiting
the site, and adding information and links on their sites.
One or more images can be attached to version of the press release
that resides on the press release news wire web site.
a case study
Sample Press Releases -
More Details on how online optimized press releases works
Online Optimized Press Releases help in a few ways;
First they help get the news out about the topic to industry journalists,
related web sites, etc. who may run the story.
Second the press releases appear in searches on the Google
News, other news sites and hundreds or even thousands of sites
that display news headlines within hours. Most of these links are
temporary and remain up for days or weeks.
We often see other industry web sites add the press release or
parts of it to their sites (such as in new product showcases, etc)
with links to your site that remain online for some period of time
and can continue to bring targeted traffic to the site.
After a few weeks to a month the press release usually gets indexed
into the main Google, Yahoo and other search engine databases. Once
this happens the press release is available to be found in searches
on the words and phrases in it. How well it will do in these searches
will depend on the competition for the phrases.
Also a press release and the other web sites that pick up the story
and link back to your site may help the pages from the site achieve
higher rankings (this usually takes months). A major factor in how
well a page from a web site does in a search on a competitive phrase
is the number and quality of incoming links from other web sites
(We call this link popularity - See Strategic
Link Building fro more information).
One optimized press release may help bring targeted traffic to
your site, but press releases should be part of a longer term campaign.
A series of press releases over time can have a dramatic effect.
Ready to have eVision improve your search engine results?
Call us at 203-481-8005 or use our contact form.