Last month our own David Szetela began explaining Content Advertising in his column on Search Engine Watch (Content Advertising Explained – Part 1) and why most content campaigns perform very badly.
In Content Advertising Explained – Part 2 he shows you how to save lots of money right now if you’re not sure your content campaigns are profitable (It’s very easy. Turn them off!).
David them begins to outline suggestions to improve the performance of your content campaigns