Here’s an article on American Express’s OPEN forum, by Guy Kawasaki with some tips on using Linkedin to find new customers and vendors, keep in touch with them, help build your reputation, even find funding.
Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.
You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
A recent study reported that many people use social media to talk about their customer experience and even more people research companies’ customer service before buying products and services.
You can and should use social media to listen to what your clients are saying about you, respond when appropriate, and use social media to help build your brand.
Here are some tips on using social media