10 content ideas for your web site and other web venues to help improve organic visibility
The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from next week in Las Vegas.
I’ll be presenting “Improving Conversions Rates for Keyword Phrases”.
The expanded search query data provided in Google’s Webmaster Tools is an excellent tool to help improve organic search results. Not only can you view rankings for most of the organic keywords for which your website’s web pages appeared in recent search results, but more importantly, Google displays data such as Impressions (the number of times one of your web pages appeared in the search results for a keyword phrase), the number of Clicks and Click-Through Rates (CTR) for every keyword as well as data on the web pages/files returned in the search results.
We’ll show you how to use the data to determine important keyword phrases to focus on, improve Click-Through Rates by improving the search listings, and check the pages being retuned in search results for issues.