The 8-Step Instagram Checklist to Put Your Business on Google’s Radar
Google has made a subtle but important change: Instagram content is now showing up more frequently in search results. That’s right — your posts, profiles, and even engagement signals on Instagram are becoming part of your business’s searchable footprint.
For business owners, this signals a clear message: Google’s algorithm is always evolving, and staying visible is no longer just about your website. If you want to remain competitive, you need to align your social media strategy with search visibility.
Why the Instagram-Google Update Matters
Instagram content is now more visible in search. Google is actively crawling and indexing public Instagram posts, especially for businesses and professionals.
It enhances your digital presence. While not a direct ranking factor, these signals strengthen trust, authority, and relevance in Google’s eyes.
Search is becoming more blended. Google isn’t relying on websites alone — it’s integrating content from multiple platforms to deliver what users find useful.
The 8-Step Instagram Checklist for Better Search Visibility
>Use business + location in your bio – Example: “Joe Smith Container Storage.”
>Write captions as client answers – Turn posts into solutions for common customer questions.
>Add alt text to every post – Use your business type + city for indexing (e.g., “Chicago Container Storage”).
>Tag your office location – Consistent geotagging increases visibility in Instagram Places search.
>Mix local + niche hashtags – Blend broad and specific hashtags (#DallasContainerStorage).
>Post with consistency – A steady schedule builds trust with both Google and Instagram.
>Cross-link to your website – Add your site link in your bio and captions to drive traffic.
>Update your Facebook Places listing – Instagram pulls location data from Facebook, so ensure your business info is accurate.
How eVision Can Help
At eVision, we don’t just monitor SEO trends — we help businesses act on them. Whether it’s adapting to Google algorithm changes or leveraging Instagram’s growing visibility, our team ensures you stay ahead of the curve.
Whether you’re already a client or considering your first SEO campaign, our goal is simple: put your business where it matters most — at the top of search results.
Let’s Talk
Curious about where your site stands? Get a no-commitment SEO and PPC review. We’ll highlight strengths, uncover opportunities, and outline how to stay ahead of your competitors — with or without Instagram.