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Update: Big Google News! More Ads at Top of Search Results. Higher CPC’s?

In February Google stopped showing text ads in the right column of its desktop search results. Instead they began adding another paid listing at the top of the search results. Many search marketers predicted disaster. Some said CPC’s would skyrocket.

What effect has there been on CPC’s so far? Read on.

Big Google News! More Ads at the Top of Search Results. SEO just got even harder!

Google will no longer show text Ads (paid listings from AdWords) in the right column of the search results page. Instead they will often add another paid listing at the top of the search results, pushing the organic (SEO) results further down on the page.

Now there are often no organic results appearing “Above the Fold” – i.e. people have to scroll down to see any organic results in many cases. SEO just got even harder.

It’s become more important than ever to run paid listings as effectively as possible for your important keywords, the ones generating business.

Does your website need a boost?

If you are thinking of creating a website for your business, or just want to know more about how your current website can improve, check out Google’s Webmaster Academy. Filled with great tips and videos Webmaster Academy is an easy-to-use resource that also helps users understand Google Search and Google Search Console.

Is A “High” Bounce Rate Always Bad? Plus How To Improve Bounce Rates

Concerned about your bounce rate? In this article published in Marketing Land I explain when a high bounce rate is OK and outline steps to help turn it around when it’s not.

Important Ranking Factors for Mobile Sites

Google’s mobile-friendly update earlier this year was not the “mobilegeddon” many feared but it did have an impact. In this article Graham Charlton outlines likely mobile ranking factors from a recent study that looked at mobile search engine results.

How Social Signals Effect Organic Search Rankings

Jason DeMers recently took a close look at how social signals (Facebook likes and shares, tweets and retweets, Google +1’s, sharing, comments, etc) really affect a site’s search engine ranking. Essentially, it is not enough to just have “likes” or “followers” as many believe

RankBrain: Google rolls out AI algorithm for search queries

Since early this year Google has been quietly rolling out their new machine-learning Artificial Intelligence, RankBrain, which has become what Google considers the third-most important signal contributing to the search results of a query. Here’s what is known so far.

Moz’s 2015 Search Engine Ranking Factors Study Released: Links Still #1 Factor

Every two years, Moz completes a study to analyze the factors influencing search engine results. With all of Google’s recent changes, there have been dissenting opinions on the best way to bring search traffic to your website.

According to the Moz study results: The best tactics, whether on site or offsite, continue to be those focused on increasing links from high quality web sites.

If You Are Relying On SEO, You Could Be SOL!

I explain why our clients have been getting most of their new business leads from paid listings in recent years (such as Google AdWords) rather than from their organic (SEO) search results.

You can download the slides from a presentation where I show why if you are relying on SEO and not running an effective paid listing campaign (PPC) like Google AdWords you are almost certainly missing new business opportunities.

Local Businesses Squeezed Out Of Organic Search By Larger Websites

A new study from BrightLocal found that local businesses are being squeezed out of organic search results for many high volume “money” search phrases. However local businesses can get a greater share of voice for long-tail and geo-modified terms. The study looked at the search results for the three main search engines in the USA […]

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