4 optimized press release articles from the eVision Blog

There’s one thing about blogs I find to be a problem (ok there’s probably more, but this one is on my mind at the moment). It can be very hard to find useful articles on a specific topic, even with a blog search facility or a Table of Contents.

People ask me for information on a topic and even I have a hard time finding the relevant articles in our blog.

So I’m going to produce occasional blog posts that list and summarize all or most of the relevant articles on a topic.

Below are 4 articles about optimized press releases from the eVision blog (and others) over the past year or so (see below for a similar article about social media) –


Online optimized press releases are a promotion and SEO tool that is even more beneficial now because of Blended Search results.

In this post: 4 reasons to submit optimized online press releases, the short term and long term benefits, plus tips and resources for writing and distributing online press releases.


Tips to get your press releases and article ideas noticed and accepted by publications (both print and online publications) including researching the publication and specific reporters, checking the publications editorial calendar for upcoming topics, and contacting the right people at the publications, by Michael O’Brien, Senior Account Executive, Marx Communications.


There’s no doubt that the effectiveness of online press releases has diminished over the past two years [This article was written in January 2008] because of the explosive growth of submissions (it’s much harder to get noticed than it use to be) and due to the growth of social media.

We still believe that online press releases are well worth the effort (they’re a relatively low cost marketing tool). However, they should be just a part of an online marketing campaign that includes focusing on social media as appropriate too.


This article is a couple of years old, but it’s a good case study from an actual client that demonstrates the effect of a series of optimized press releases on the number of “quality” long term incoming links to a web site.


More Information

5 Useful Social Media Posts from The eVision Blog – Here are some useful blogs about social media from the eVision blog (and others) over the past year or so.

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