In David Mihm’s “Local Search Ranking Factors” article he compiled the results of a survey of 27 folks who work on local search. In it you’ll find:
41 positive ranking factors ranked by relative importance
8 negative factors that can hurt your rankings in Google (Maps) and Yahoo local search results.
It’s from last May, but most of the factors are still valid.
Follow these guidelines and you’ll have a decent chance of getting your Google local search results to appear in a 7-pack, 3-pack, etc in Google’s main search results. (Watch our video for an overview of local search results that appear in the main search results page (7-pack etc) as Blended or Universal Search has continued to evolve) –
A 7-pack of local listings from Google Maps
appearing at the top of a search for “pizza new haven”
in Google’s main search results page
Also see our article “Google Maps SEO, How to get top rankings and improved search results in Google’s local search listings” which covers many of the ranking factors rated in David’s article including descriptions and screen shots.
For More Information
Video on Google Local Search Results appearing in the main search results – Watch our video for an overview of local search results that appear in the main search results (7-pack etc) page as Blended or Universal Search has continued to evolve.
Google Maps SEO, How to get top rankings and improved search results in Google’s local search listings – Covers many of the ranking factors rated in David’s article with more detailed descriptions and screen shots
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