In my latest article on Search Engine Land I look at a web site that was submitted for review from a “Keywords and Content” focus. The site is Restoration Parts Source (RPS) an ecommerce web site supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models.
In this article I cover some basics specific to ecommerce but much of it applies to most web sites including –
- Doing keyword research to focus on many keywords
- Adding unique content
- Automated HTML Page Titles and Meta Description Tags
- Give Your Ecommerce Site Personality And Build Trust
- Increase Page Strength to compete with top rankers
"We switched from a well know keyword too because it had become too cumbersome to use. And for the second time I can remember, instead of steady evolving the product, they completely changed it forcing a large learning curve on existing users (not smart!)
So far I find Traffic Travis is great for the main reason I switched, to easily get organic competition data for batches of keywords as we work on optimizing client web sites etc. This allows us to decide for which keywords a clientâ??s site/page has a reasonable chance of reaching top positions and which ones are currently out of reach.
I've been doing my raw keyword researching using Googleâ??s AdWords keyword research tool (itâ??s what Iâ??m used to) then copying batches of keywords into Traffic Travis to collect the organic keyword competition data as needed.
In time Iâ??ll explore more of the tool. Thereâ??s a lot there for online marketing including backlink checking (with strength data), raw keyword research, and more. And the price is only $97, much less than the most other tools"
George Aspland, eVision