Back To Basics: Getting Started With Keyword Research & Content Creation
In my latest article on Search Engine Land I look at a web site that was submitted for review from a “Keywords and Content” focus. The site is Restoration Parts Source (RPS) an ecommerce web site supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models.
In this article I cover some basics specific to ecommerce but much of it applies to most web sites including –
- Doing keyword research to focus on many keywords
- Adding unique content
- Automated HTML Page Titles and Meta Description Tags
- Give Your Ecommerce Site Personality And Build Trust
- Increase Page Strength to compete with top rankers