Basics of Search Engine Friendly Web Site Design for Web Designers & Developers, You Can Download It to Use
We’ve developed a guide to cover the basics of designing and developing a search engine friendly web site for the designers and developers we work with.
We have developed this over the years. In some cases it includes content from other sources. We just updated it and included much of the content from Google’s SEO Starter Guide.
You can download it as a PDF and pass it along to the designers and developers you work with. Here’s a Word version if you want to remove our logo first.
Here’s the Table or Contents:
Site Navigation
Good practices for site navigation
Problems with Cascading Drop-down Menu Systems
How to see if your navigation system in search engine friendly
Secondary navigation schemes
“breadcrumb” navigation
Bottom or footer navigation systems
Site map
Improve the structure of your URLs
Attracting links with folder structure
Custom “page not found” error handling – 404 errors
Robots.txt Validation
Page Content
Use heading tags appropriately
HTM Page Titles
Make use of the “description” Meta tag
Write better anchor text
Good practices for images
Alt Tags for the Image Links
Duplicate Content
Duplicate content on your site
Duplicate content on other sites
HTML Validation
Web page load time
Web Page Size
Dynamically driven web pages
About Dynamic Pages & Session ID’s
Suggestions for dynamically driven pages
HTM Page Titles and CMS (Content Management Systems)
Description Meta Tag and Content Management Systems
Keyword Meta Tags and Content Management Systems
Multiple Domain Names
Download the “Basics of Search Engine Friendly Web Site Design, for Web Designers & Developers” –
For More Information
6 SEO steps for a website redesign
Jill Whalen Answers All Your SEO Questions!
SEO Basics: What was important in 2000 is still important in 2009, by Mark Jackson