Google turned 21 on September 27th 2019.  eVisionSEM turned 21 a week later, on October 4th “Happy Birthday to Us, Happy Birthday to Us” (eVision or eVisionSEM. Either way is fine – eVisionSEM, eVisionLAW, and eVision are trademarks and/or service marks of eVisionSEM LLC.

Google My Business is a great way for local businesses to attract new customers.

Here are 5 ways to use your GMB profile to maximize your local presence and improve your overall marketing

Which works best for getting new business leads; a Lead Generation Service or running PPC ads (Like Google Ads – Formally called AdWords) to bring people to your own web pages?

Most web marketers rely on email notifications of the form submissions on their website. However, problems with form submissions can occur anytime. Something can break on the website, especially after updates, or your ISP could tighten up the spam filtering causing the submission email notices to get filtered.

If you rely on online form submissions for business leads here’s what we suggest.

Container King has just completed a new business park built entirely from shipping containers! The project features includes office, warehouse and retail space built entirely from shipping containers including a two-story beauty salon, five retails space groupings, and 14 office groupings.

Paid online advertising is one of the best ways to achieve immediate results from your marketing efforts. By advertising to targeted web users, you can reach a large number of prospective customers in a more cost-efficient manner than traditional marketing avenues such as television and newspapers.

While there is widespread agreement that paid digital advertising is effective which is the best approach; e.g., should you go with search advertising, or is display advertising a better method?

If you collect any information via online forms on your website Google will now highlight your web pages as Not Secure in its Chrome web browser.

This warning will likely keep many people from filling out your forms which may greatly reduce your conversion rate.

A new study shows that click through rates (CTR) have increased significantly for desktop ads at the top of the search results since Google removed ads in the right column last year.

Overall CTR has risen 49% for the top 4 ads. This confirms what we have seen, more clicks from the top PPC ads for customers such as the storage and trailer industries, the legal market, etc., markets that typically focus on keyword triggered text ads (as opposed to ecommerce customers that focus more on Shopping Ads).

Once again we’ve been asked by customers about phone calls they are receiving “from Google” that there is a serious problem with their Google My Business Listing (Google Maps) and they need to take action now It’s probably not Google calling! Paste the phone number they give you into Google or Bing to search for […]

Should you worry about other search engines besides Google, such as Microsoft’s Bing and Yahoo? The answer is often yes. I’ll explain why for both PPC search ads and organic search results.   I was in an online marketing session at a conference when someone in the audience asked “Should we worry about other search […]