There have been two recent changes at Google that have the online marketing community questioning if keyword optimization is dead or dying

Now all organic keywords are to be “Not Provided” was covered in Part 1. This ariticle covers Google’s Hummingbird Update.

Hear how eVision helps client increase leads after they worked with other marketing companies with dismal results

A Google video explanation of how its search engine works from 2010 including mentioning the over 200 factors Google evaluates to rank pages. We’ll have to see how the new Hummingbird algorithm changes the specifics and the importance of these factors over the coming months and years.

We’ll have to see how the new Hummingbird algorithm changes the specifics and the importance of these factors over the coming months and years

SEOmoz released its 2013 survey of weighted search ranking factors from over 100 search engine pros. Links are still the number one factor followed by keyword usage according to the survey. Social factors not very important.

Here’s another article by our friend and colleague Jill Whalen about useless SEO tactics done to help organic search results that have little or no effect on rankings, click-throughs from search results, and most importantly they will not help increase conversions (leads, sales, signups etc).

Micah Buchdahl writes about legal marketing. Here’s an article you may find helpful. It’s his insights from some years of blogging; what you can expect from a blog and what you shouldn’t expect, tips on what it takes for a blog to work for you, and some examples from small, medium and large law firms.

Hear how eVision helped The Trailer Depot turn their Google AdWords PPC campaign, being run by another company, into a profitable lead generation channel.

Testimonials on your web site and other web venues can help improve conversions while good reviews on sites like Google Maps and Yelp can both help attract more people to check you out and improve conversions. In this article I’ll outline the steps we go through for ourselves and clients to increase the number of testimonials available and get good reviews.

Micah Buchdahl writes about legal marketing on Web Marketing Today. In this article he addresses the question lawyers often ask, “Should we be on Facebook?” The answer is usually yes, but it should be used differently than most other online marketing venues such as Linkedin or a blog Read “Facebook for Lawyers: The Right Forum?”

A couple of weeks ago Google’s Matt Cutts posted a video on what we can expect in terms of SEO over the next few months.

I’d recommend you take a listen as you’re learn a lot about what a search engine like Google considers important for web sites, what they are working on for spam & quality detection, etc that we can expect during the summer of 2013.