Content Advertising Explained
Our own David Szetela now writes a column for Search Engine Watch.
In this post David explains Content Advertising – Also known as contextual advertising; advertising on the search engines’ content networks such as those from Google, Yahoo, and Microsoft. Content campaigns display ads on the Web pages of site owners who participate in a search engine’s ad serving program.).
He explains the differences between search and content campaigns and why most content campaigns perform very badly.