Content Advertising Explained

Our own David Szetela now writes a column for Search Engine Watch.

In this post David explains Content Advertising – Also known as contextual advertising; advertising on the search engines’ content networks such as those from Google, Yahoo, and Microsoft. Content campaigns display ads on the Web pages of site owners who participate in a search engine’s ad serving program.).

He explains the differences between search and content campaigns and why most content campaigns perform very badly.

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