In his continuing series David Szetela (for his bio, scroll down) has posted articles on busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms (This post has links to these past posts).
In two recent posts on Search Engine Watch David talks about Best Practices for banners and video ads and other non-textual ads. Here’s are the posts –
- Contextual Advertising Best Practices: Banners and Video Ads
- Non-Text Contextual Ads: Quality Score and Bidding Strategy
For more information