Confirmation. Google has confirmed what we suggested might be forthcoming when we wrote about Google’s expected Caffeine update last year – Social Signals do affect search rankings.
In an interview by Danny Sullivan both Google and Bing confirm that links shared through Twitter and Facebook have a direct impact on search engine rankings.
The Benefits of Social Media Marketing
With this confirmation it’s time to update what the benefits of social media marketing are –
Some Social Media Campaigns Can Generate Immediate Business.
Interaction with your customers and target market. Helps Build Awareness & Influences The ROI In Other Marketing Channels.
Helps Build Incoming Links To Your Site That Can Increase Referral Traffic and Improve Search Engine Rankings.
Social Media Marketing Can Directly Influence Rankings.
For More Info
Ready for the Next Big Change in Google’s Search Rankings & Results? Caffeine: Fast, Fresh Results, Social Signals. Our article about the expected Caffeine update from last year.