Google May Unverify Inactive Local Listings — and How to Avoid It!

Recently we had a client say he was receiving calls from Google about removing his My Business Listing. This may sound like spam, but guess what? It may not be.

On June 4th, Google Rep Jade Wang confirmed that “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account.”

Here’s a sample of the warning email from Google:


Important information about your Google My Business account

Dear business owner,

Thanks for being part of the small business community on Google. This email requires action from you so your Google My Business pages can maintain their current ‘verified’ status. It’s very quick—it shouldn’t take more than a couple of minutes.

We’re doing this because we haven’t heard from you in a while, and we want to make sure that people looking for your following businesses find the most up-to-date information on Google:

Simply follow these three easy steps:

1. Sign in to your Google My Business account. Click here if you have any trouble signing in.
2. Review and update your information for each page.
3. Click the “Done editing” button.

That’s it! Please note that if you don’t take action before May 29th, 2015, you’ll have to verify your pages again for future updates to be shown on Google.

If you have any questions, you can contact us anytime. Thank you for helping us make Google Maps better.

The Google My Business Team

This action was taken earlier this year by Google for listings in the UK and Germany, as well as in Australia and Canada in February of last year.

Warning. Phone calls may NOT be from Google

Google has said they would try to contact business owners by email. They didn’t mention they would try to contact business owners by phone. So if you do get a phone call warning that your Google Listing is in jeopardy ask the caller if they are actually from Google. I got this type of call this week, one sounding like it could be Google just as our client had reported. However it was not Google, rather some company trying to take advantage of the fact that Google is taking this action.

So, how do you avoid having your listings unverified?

It’s pretty easy, really:

  • Log in to your account regularly and check to make sure all of your information is up-to-date. Even if you don’t make any changes, this will let Google know you are active with your GMB listing
  • Keep an eye on the inbox associated with your Google My Business Listing pages for any mail from Google.
  • If your page does get unverified, contact Google support.

Remember eVisionSEM is here to help! We specialize in managing local listings including Google My Business listings.

Contact us at (888 576 5115) or use our Contact Form for more information about how eVisionSEM can help create, update, and manage your local listings.